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Football Insider

Manchester United Set to Launch New Dramatised Series with Lionsgate

Manchester United has partnered with Lionsgate to create a dramatised retelling of the club's iconic history, in a style akin to Netflix's hit show The Crown. This groundbreaking agreement promises a multi-million pound deal for the club should the series be produced and sold to a major streaming platform.

Manchester United Set to Launch New Dramatised Series with Lionsgate

Manchester United have reached a groundbreaking agreement with North American production giant Lionsgate to develop a dramatised retelling of the club’s storied history. The project is being conceptualised with a style similar to Netflix’s royal hit The Crown, with the club set to receive a guaranteed sum in the low multi-millions should the series be produced and sold to a major streaming platform.United are poised to take their brand into the world of high-end scripted television after striking a deal with Lionsgate, the studio responsible for massive global franchises such as The Hunger Games, John Wick and Twilight. Unlike the fly-on-the-wall documentaries that have become common in modern football, this project is currently in the developmental phase and is intended to be a dramatised series rather than a factual account, The Athletic reports. The concept has been likened to The Crown, the critically acclaimed Netflix drama that chronicled the reign of Queen Elizabeth II, suggesting a focus on the personal and political dramas that have shaped the club over decades.According to the report, the financial terms of the agreement would see the Premier League giants receive a guaranteed payment in the low multi-million pounds if the show is successfully sold to a broadcaster or streamer. Furthermore, the deal includes a structure for future royalties to be shared between the club and Lionsgate, with the potential value of the package increasing based on the number of seasons commissioned, the episode count, and the scale of the distribution deal.While the series has not yet been written, high-profile talent is already being linked to the production. Jed Mercurio, one of the most successful figures in British television, has been involved in conversations regarding the project. Mercurio is best known as the creator of smash-hit thrillers such as Bodyguard and Line of Duty, and his potential involvement adds significant creative weight to the proposition. Crucially, Mercurio is also a childhood United supporter, which could ensure the retelling remains faithful to the spirit of the institution.Lionsgate brings its own impressive track record to the table, particularly in the realm of sports entertainment. The studio has previously produced well-regarded sports movies such as the MMA drama Warrior (2011) and the NFL-focused Draft Day (2014). They are also currently working on a project concerning the gambling scandal involving Ippei Mizuhara, who served as interpreter for baseball superstar Shohei Ohtani, demonstrating their appetite for compelling, contemporary sporting narratives.Looking for smarter football bets? Get expert previews, data-driven predictions & winning insights with GOAL Tips on Telegram. Join our growing community now!Although it remains unknown which specific eras the series will cover, United’s history offers a wealth of dramatic storylines that would appeal to both die-hard supporters and a general audience. The most poignant chapter likely to be explored is the Munich Air Disaster of 1958, a tragedy in which 23 people died, including eight players, after the team’s plane crashed in icy conditions. The subsequent recovery of manager Sir Matt Busby, who rebuilt the team from the ashes to win the club’s first European Cup 10 years later in 1968, provides a classic arc of triumph over adversity.The series could also explore the barren run of 26 years without a league title, which was eventually ended by Sir Alex Ferguson. His reign transformed United into the dominant force in English football, securing 13 Premier League titles, five FA Cups, and two Champions Leagues, culminating in the historic Treble of 1999. Any dramatisation would likely feature depictions of global icons who have worn the red shirt, from the "Holy Trinity" of George Best, Sir Bobby Charlton and Denis Law, to modern superstars like Eric Cantona, David Beckham, Cristiano Ronaldo and Wayne Rooney.Add GOAL.com as a preferred source on Google to see more of our reportingThis move into scripted drama comes after United turned down a lucrative opportunity for a traditional documentary. In July, it was revealed that the club had withdrawn from secret talks with Amazon Prime regarding an "access-all-areas" documentary for the 2025-26 season. That deal, which would have been worth significantly more than £10 million - a record for an "All or Nothing" style series - was scrapped largely because head coach Ruben Amorim felt the intrusion could distract from the first team's progress.The club had also previously engaged in discussions with Disney+ about a documentary focused specifically on the Ferguson era, which would have utilized club archives and interviews with ambassadors like Bryan Robson and Peter Schmeichel. However, that deal was never finalised, and Ferguson’s ambassadorial role was subsequently ended by INEOS in 2024 as part of cost-cutting measures. By pursuing a dramatised series with Lionsgate instead, United appear to have found a way to monetise their heritage without inviting cameras into the dressing room.

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Exploring History Through High-End Drama

Manchester United has entered into an innovative agreement with Lionsgate, known for massive franchises like The Hunger Games and John Wick, to bring the club's rich history to the small screen in a new dramatised series. The concept, inspired by the success of The Crown, aims to delve into the personal and political narratives that have defined the club over the years.

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Financial Terms and Creative Talent

The financial aspects of the deal include a guaranteed payment in the low multi-millions for Manchester United, with the potential for future royalties based on the success of the series. Acclaimed British television creator Jed Mercurio, famous for shows like Bodyguard and Line of Duty, is rumored to be involved, potentially adding significant creative depth to the project.

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Rich Storylines and Historical Moments

The series is expected to explore significant events in Manchester United's history, such as the Munich Air Disaster and Sir Alex Ferguson's transformative reign. From triumphs to tragedies, the dramatisation could showcase the legendary figures who have left their mark on the club and the sport.

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Strategic Shift from Documentary to Drama

This move into scripted drama marks a departure from United's previous attempts at documentary projects. By opting for a dramatised series over traditional behind-the-scenes access, the club aims to capture the essence of its heritage in a more creatively engaging manner, while also exploring lucrative avenues for monetisation.

Published on Jan 21, 2026