Lamine Yamal: From Barcelona Star to Global Ambassador for American Eagle
Barcelona and Spain star Lamine Yamal has embarked on an exciting new journey as the global ambassador for American Eagle, marking the clothing brand's first major investment in sports. The 18-year-old prodigy's partnership with the iconic brand is set to kick off this summer, with collaborative campaigns and limited-edition product lines in the pipeline.

Barcelona and Spain star Lamine Yamal has signed a partnership with American Eagle that will make him a global ambassador for the clothing brand. The deal sees Yamal become American Eagle's first major investment in sports. The 18-year-old Barcelona attacker has signed a five-year partnership with the clothing brand that will kick off this summer. As a part of the new partnership, Yamal will participate in global campaigns for the company as well as limited-edition product collaborations.The partnership comes ahead of the upcoming World Cup in the United States. The teenager, who has rapidly become one of the faces of global soccer, is expected to be a key figure for Spain after helping lead his country right on through the Euros to lift a trophy in 2024.“I couldn’t be more excited to begin this journey with American Eagle,” Yamal said. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the product to help me bring my energy and style to life.”Jennifer Foyle, president and executive creative director of American Eagle and Aerie, added: “Soccer attracts an unrivaled global following, and our multiyear partnership with Lamine Yamal centers AE at the heart of the fandom, highlighting our commitment to him, the sport, and our customers.”Since breaking through at Barcelona during the 2023-24 season, Yamal has rapidly risen to fame as one of the brightest young talents soccer has ever seen. He became the youngest player nominated for a Ballon d'Or at age 17 and, one year later, finished as runner-up for the game's most prestigious individual award. As a player, he helped lead Barcelona to a domestic treble last season and, during Spain's run to winning Euro 2024, became the youngest player to play and score in a European Championship.This season, the winger has 10 goals in 25 games as he looks to surpass the 18 goals he scored in 55 games last season.Add GOAL.com as a preferred source on Google to see more of our reportingAt the moment, Yamal and Barcelona lead La Liga, sitting one point ahead of eternal rivals Real Madrid. The club's next match comes in the Champions League, though, as they face Slavia Praha on Wednesday. Spain's first World Cup match will be in Atlanta as the team faces Cape Verde on June 15.
Lamine Yamal's Thrilling New Partnership
Lamine Yamal, the rising star of Barcelona and the Spain national team, has secured a groundbreaking partnership with American Eagle, solidifying his status as a global ambassador for the renowned clothing brand. This unique collaboration marks a significant milestone for both Yamal and American Eagle, showcasing their shared dedication to excellence and innovation.
A Seamless Blend of Soccer and Style
Expressing his enthusiasm for this exciting venture, Yamal stated, 'I couldn’t be more excited to begin this journey with American Eagle.' Emphasizing his love for fashion trends off the pitch, the young attacker highlighted the brand’s ability to complement his energy and style. American Eagle's president, Jennifer Foyle, echoed this sentiment, recognizing the captivating influence of soccer and underscoring the brand's commitment to Yamal and their global audience.
Lamine Yamal: A Phenomenon on and off the Field
Emerging as a beacon of talent and skill, Lamine Yamal has garnered acclaim for his exceptional performances with Barcelona and Spain. At just 18, he has captivated fans worldwide, earning prestigious accolades like being the youngest Ballon d'Or nominee at 17. Yamal's remarkable journey includes pivotal contributions to both club and country, setting him apart as a footballing prodigy to watch.
Eager Anticipation for the World Cup and Beyond
As the footballing world braces for the 2026 World Cup in the United States, all eyes are on Yamal's potential impact on the global stage. Positioned as a key figure for Spain following their Euro 2024 triumph, the dynamic winger's prowess and ambition signify a bright future ahead. With Barcelona and Spain aiming for further success, Yamal's journey as a global ambassador for American Eagle adds an exciting dimension to his already illustrious career.













