Liverpool FC's Historic Partnership with Tommy Hilfiger: A Fusion of Football and Fashion

Two global icons collide as Liverpool FC teams up with Tommy Hilfiger for a first-of-its-kind football fashion collaboration.Liverpool FC have announced a landmark new global partnership with American fashion brand Tommy Hilfiger, marking the label’s first-ever collaboration in world football. Bringing together two cultural heavyweights, the partnership introduces a new style vision for the modern game, blending Tommy Hilfiger’s modern American classics with the heritage and identity of the Reds.Spanning the men’s and women’s squads as well as key backroom staff, the collaboration will be showcased across select match days, matchday arrivals and global campaigns throughout the season. First-team stars including captain Virgil van Dijk, Dominik Szoboszlai and Florian Wirtz headline the launch alongside Liverpool FC Women’s Gemma Bonner and Leanne Kiernan, presenting a confident, contemporary expression of individuality on and off the pitch.Liverpool FC Fans can also expect a series of seasonal campaigns and exclusive capsule collections, featuring iconic essentials, timeless denim, refined accessories and co-branded club pieces. The partnership was unveiled in statement fashion at Anfield, where the largest Tommy Hilfiger flag ever produced was unfurled across the pitch – a bold symbol of shared ambition, culture and a new era at the intersection of football and fashion.

Introducing a Groundbreaking Partnership

Liverpool FC and Tommy Hilfiger have joined forces in a groundbreaking collaboration that marks the fashion brand's first-ever foray into the world of football. This unique partnership aims to introduce a new style narrative to the sport, merging Tommy Hilfiger's contemporary American designs with Liverpool FC's rich history and identity.

Showcasing Style on and off the Pitch

The collaboration will extend across Liverpool FC's men's and women's squads, as well as key personnel behind the scenes. Fans can look forward to seeing the fusion of fashion and football on match days, during arrivals at the stadium, and through global campaigns throughout the season. With prominent players like Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Gemma Bonner, and Leanne Kiernan leading the charge, the collaboration promises a bold and contemporary expression of individuality both on and off the pitch.

Seasonal Campaigns and Exclusive Collections

In addition to on-field appearances, Liverpool FC supporters can anticipate a range of seasonal campaigns and exclusive capsule collections resulting from this partnership. These offerings will span iconic essentials, timeless denim pieces, refined accessories, and co-branded club merchandise. The collaboration seeks to merge the worlds of football and fashion, offering fans a fresh perspective on how they engage with their favorite team.

Unveiling a Shared Vision at Anfield

The partnership was officially announced at Anfield in a statement-making manner, as the largest Tommy Hilfiger flag ever produced was unveiled across the pitch. This powerful symbol speaks to the shared ambition, cultural resonance, and the dawn of a new era where football and fashion converge. Both Liverpool FC and Tommy Hilfiger are poised to set new standards in the industry with their innovative approach.