Alexander Isak and big-spending Liverpool crown an epic summer for the Premier League: Winners and losers from the 2025 transfer window
The 2025 summer transfer window has just slammed shut in England, Italy, Spain, Germany, and France - and a crazy couple of months was capped by a suitably insane deadline day that saw Liverpool sign Alexander Isak for a British-record fee while the Reds' deal for Marc Guehi collapsed at the 11th hour. Newcastle also finally managed to convince Brentford to part company with Yoane Wissa, Nicolas Jackson's on-off switch to Bayern Munich eventually went through, while both Manchester United and Manchester City brought in new goalkeepers. Which sides are now perfectly placed to challenge for major honors this season?

Some players went to extreme measures to force through moves while others got no reward for behaving impeccablyThe 2025 summer transfer window has just slammed shut in England, Italy, Spain, Germany and France - and a crazy couple of months was capped by a suitably insane deadline day that saw Liverpool sign Alexander Isak for a British-record fee while the Reds' deal for Marc Guehi collapsed at the 11th hour.Newcastle also finally managed to convince Brentford to part company with Yoane Wissa, Nicolas Jackson's on-off switch to Bayern Munich eventually went through, while both Manchester United and Manchester City brought in new goalkeepers. Overall, though, there were very few major deals in Europe's other 'Big Five' leagues, which only served to highlight just how powerful the Premier League has become thanks to its global popularity and massive TV rights deals.So, who were the big winners and losers of the window? Which sides are now perfectly placed to challenge for major honours this season? And which players have been left lamenting the collapse of badly-needed moves? GOAL breaks it all down below...
Big Winners: Liverpool and Alexander Isak
Liverpool's marquee signing of Alexander Isak for a British-record fee was a statement of intent from the Reds. Isak's arrival adds depth and quality to Liverpool's attacking options, making them strong contenders for major honors. The club's ability to secure this deal amidst intense competition showcases their financial power and ambition.
Newcastle's Successful Move for Yoane Wissa
Newcastle's persistence paid off as they managed to convince Brentford to part ways with Yoane Wissa. This signing addresses a key area for Newcastle, and Wissa's addition could prove pivotal in their quest for success this season.
Manchester United and Manchester City Reinforce Goalkeeping Options
Both Manchester United and Manchester City addressed their goalkeeping concerns by bringing in new shot-stoppers. These signings bolster their squads and provide stability in defense, setting them up for a strong campaign.
Big Losers: Players Left Lamenting Failed Moves
Several players were left disappointed as their anticipated transfers failed to materialize. The collapse of deals for players like Marc Guehi and Nicolas Jackson highlights the unpredictable nature of the transfer window, leaving these individuals without the moves they desired.
Premier League Dominance in the Transfer Market
The minimal activity in Europe's other 'Big Five' leagues compared to the Premier League underscores the English league's supremacy in the transfer market. The allure of the Premier League's global popularity and lucrative TV rights deals continues to attract top talents, further solidifying its position as a powerhouse in world football.